Initially they were after an online presence with which they could showcase their creative work, both music and literature. It soon became apparent that if this was to be at all successful they would need a distinctive visual style as part of their identity that would reflect the imagery conjured from their work.
We hand made each album sleeve using stencils and spray paint onto recycled cardboard sleeves, creating a more unique and personal connection with each album owner.
This was to be expansive yet simplistic, as it would need to work across a multitude of media. We decided to use a limited colour palette of just three solid colours to allow for easy production and flexibility.