With minimal advertising spend in a select few local publications, Tim has grown his business organically through recommendation mainly, building on his simple ideal of quality craftmanship coupled with top quality materials.
Typically, a new customer will have a fair idea of what they require when they contact Tim, but not necessarily be aware of what style or material would be most appropriate, nor what cost implications they entail. Tim performs site visits and makes professional recommendations and then presents a competitive quote.
Tim runs a 100% independent business and as such does not sub-contract work out, nor is he sub-contracted by larger firms or developers.
We developed a simple cohesive brand language for the business that expresses and reflects the values that Tim wants to reflect to customers. This has been applied to every touchpoint the business has with its customers and prospects, ensuring a clear offering is presented.
The identity was based around an intricate custom wordmark that resembles strips of wood coming together to create the letterforms, and a typical yet clean natural colour palette of brown, green and off-whites.